About Me

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About Me: Innovation, Strategy, and Digital Craftsmanship

My name is Patrick Hendry. Throughout my career, I have operated at the intersection of technical architecture and human-centric design. I believe that building a great product is not just about writing clean code—it is about solving the right problems for the right people at the right time.

I lead companies to a better understanding and definition of, “what’s next?” by demonstrating success in senior product leadership with a focus on the development and delivery of data-driven software and workflow solutions for technical software products.

The Philosophy of “What’s Next?”

In the fast-paced world of technology, “What’s next?” is the most critical question any organization can ask. It represents the bridge between current capabilities and future growth. My role is to provide the answer to that question through evidence-based strategy. By leveraging data-driven insights, I help businesses move away from guesswork and toward a defined path of success. Whether it’s optimizing a user flow or architecting a new software solution from the ground up, my focus remains on delivering high-impact results that drive business value.

A Career Built on Product Excellence

My professional journey is rooted in senior leadership roles where I have managed the entire product lifecycle. From my time as a Senior Product Development Manager at iCentris to my work with the Sundance Institute, I have specialized in managing high-performing engineering teams and navigating complex technical challenges.

As a Certified Scrum Master, I advocate for the Agile methodology not just as a set of rules, but as a mindset. I specialize in:

  • UX/UI Strategy: Developing conceptual ideas into viable, sustainable, and testable business solutions.
  • Data Science & Analytics: Using tools like Google Analytics, Optimizely, and Adobe Analytics to make informed product decisions.
  • Multivariate (A/B) Testing: Implementing rigorous testing frameworks to ensure every design choice is backed by user behavior.
  • Technical Frontend Leadership: Bridging the gap between design vision and technical feasibility using modern frameworks like React and Angular.

The Technical Foundation

I am, at my core, a builder. My background as a Software Development Manager and Web Developer has given me a deep appreciation for the technical stack. I have hands-on experience with a wide range of technologies, including Node, Handlebars, Ghost, WordPress, SQL, and GCP. This technical literacy allows me to lead engineering teams with empathy and precision, ensuring that our product roadmaps are ambitious yet achievable.

I have spent years managing enterprise-level migrations and large-scale implementations. In lean startup environments like SquareHook, I learned the importance of resource allocation and the “Jobs to be Done” (JTBD) methodology. I believe every feature must earn its place on the roadmap by solving a specific user pain point.

Perspective Through the Lens

When I am not deep in product roadmaps or technical documentation, I am often behind a camera. As a professional Photographer, I view the world through a lens of composition, lighting, and detail. This creative outlet is essential to my professional life. Photography, much like UX design, requires a deep understanding of human perception and storytelling.

My experiences bicycle touring across the country and documenting the “worlds between lines” have taught me resilience and the importance of perspective. These journeys have shaped my approach to work: stay curious, stay adaptable, and always look for the beauty in the details.

Let’s Connect

I am always open to new opportunities—whether it’s a stellar job offer, a complex website development project, or a chance to mentor the next generation of product leaders. I believe that the best work happens when we combine technical rigor with creative passion.

If you are looking for a leader who can define your “what’s next” and deliver the data-driven software solutions to get you there, I would love to hear from you. Throw me a message, and let’s hash out the details over lunch.